Reclaiming Resourcefulness: The 2030 Food Revolution
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Mintel, the global leader in market intelligence, has released industry predictions indicating that food and beverage brands will encounter significant opportunities in the coming years—by addressing consumers' psychological needs in the face of current and future challenges, thereby strengthening their confidence and resilience to endure adversity. Among these trends, a renewed focus on sustainable food and drink is emerging as a prominent and growing direction.
Mintel forecasts that beyond 2030, a newfound appreciation for "resourcefulness" will take center stage in consumption trends, driving renewed market favor for canned goods, frozen foods, and other long-shelf-life products. In its latest "2026 Global Food & Drink Trends Report," "Retro Rejuvenation" has been identified as one of the core themes and a key direction for brands to build emotional connections with consumers.
Jenny Zegler, Director of Food and Drink at Mintel, noted, "For consumers in 2026, 'nostalgia' does not mean returning to a specific decade or period. Instead, it reflects a desire for refuge in an idealized past—a perception that life was simpler—as they navigate a world full of uncertainties and increasingly shaped by artificial intelligence."
She further elaborated, "Looking ahead to 2030, a renewed respect for resourcefulness will inspire consumers to take a fresh look at packaging formats such as cans, pouches, freeze-dried, and frozen products. Retailers will invest in redesigning the center-store aisles to enhance the 'dwell time' experience and spark interest in exploring a new generation of high-quality, non-perishable foods that combine innovation and gourmet appeal. Brands like Heyday Canning Co. and Fishwife in the U.S., for instance, are redefining ambient gourmet with style."
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